BRAND MANAGEMENT

BUSINESS GROWTH MEANS BRAND GROWTH

Branding is constantly happening to your organisation whether or not you know it. That’s why BRAND MANAGEMENT is one of the most important parts of business growth. Your brand is essentially the sum of all past and current experiences which is why it’s pivotal that your brand is putting it’s best foot forward 24/7 because your customers are constantly building their perception of your brand.

BRANDMANAGEMENT

WHAT WE DO

As brand managers we don’t just police the usage of your logo and brand assets what we do is MEASURE AND ANALYSE YOUR BRAND’S VALUE and it’s impact on your business’ growth. With this greater understanding we can then run campaigns or maintain, update and tweak various strategies, processes and elements of your brand in order to MEET YOUR BUSINESS OBJECTIVES. This process ensures we can do what we do best, build BRANDS THAT WORK.

HOW IT WORKS

Brand management packages are delivered as a monthly service over 12 months. Because no two brands are alike the cost and deliverables each month will vary depending on your brands needs. A standard management package looks like this:

  • x hours total of creative / strategy per month
  • x hours consultation per month
  • Artwork/document storage and backup
  • Quarterly planning meetings
  • Yearly brand equity assessment
  • Ongoing brand equity tracking
  • Discounted hourly rate should you run out of service hours
brandequity

There are so many things that make brands valuable. Among others the top 4 we focus on are brand awareness, brand loyalty, perceived quality and brand associations. RESEARCH SHOWS THAT BRANDS THAT ARE STRONG IN THESE AREAS ARE MORE VALUABLE AND EARN HIGHER PROFITS THAN THEIR COMPETITORS.

INCREASED BRAND AWARENESS

Results in increased consideration of your brand over competitors when making purchasing decisions (when deciding what brand of soft drink to purchase).

INCREASED BRAND LOYALTY

Results in brand advocates who will actively promote your brand for you. Loyal customers are customers who want to win new customers for you, they’ve found something great and want to share it with the world. They’ll tell their friends about your brand and help grow it at little cost.

INCREASED PERCEIVED QUALITY/VALUE

Through every touchpoint we promote the quality and/or value of your brand in the way we have agreed it should be perceived. Customers who perceive a quality good/service are more likely to invest in it for themselves.

STRONGER BRAND ASSOCIATIONS

What your customers associate with your brand is important, it results in their overall perception of your brand. We work with you to find out what you want to be famous for and make sure this is what people think of whenever they think of your brand.